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NRSW Marketing
Welcome
The Navy Region Southwest N9 Regional Marketing Department is YOUR advertising agency, public relations consultants, graphic design, printing and sign production shop. Our purpose is to effectively promote and market Fleet & Family Readiness (N9) programs, activities, events and facilities to the military market. Our goal is to work with you to increase patron participation, revenue, and overall satisfaction with N9 services. We proudly serve:
- Dining Services
- Child & Youth Programs
- Fleet & Family Support Programs
- Housing: Bachelor, Family & Navy Gateway Inns & Suites
- Morale, Welfare & Recreation
- Navy Wounded Warrior Safe Harbor
Our marketing professionals want to become part of your team. We can help you promote your program in the most cost-effective manner to build patron counts, increase revenue and improve customer satisfaction. We are eager to meet with you to develop promotion plans for your programs and large special events. Your Account Rep is available to help you determine the most effective ways to promote your program. Make an appointment to involve your Account Rep in the planning stages of your event or activity. We will ensure that you receive the services and products necessary to make your event a success.
Marketing Catalog
The MWR Marketing Catalog is a new design system that allows MWR Managers to "shop" online and select marketing campaigns to support local event promotions. The catalog is comprised of 400+ branded designs created with intention and purpose to support the Community Recreation, Fitness, and Liberty programs throughout Navy Region Southwest.
View/Download the following Catalogs:
Video: making changes and edits to the Marketing Catalog fillable templates.
You can also download a step-by-step guide detailing how to use the MWR Marketing Catalog and fillable templates.
Digital Marketing
NRSW Fleet and Family Readiness Programs are elevating our marketing initiatives. We are focusing less on traditional marketing and more on digital. Our customers are online, we are making steps to connect with our audiences where they currently are. Things like website, email marketing, social media, digital screens and video are leading the course for the future of our promotions. Join us!
Digital Marketing Style Guide
What is the Digital Marketing Style Guide? It's a reference tool that helps our region maintain consistency in what our brand looks, feels and sounds like. Think of it this way - it's the heart and soul of Fleet and Family Readiness (FFR), that encompasses our mission, vision and values - translated in design.
Navy Life SW Installation Websites
Your Installation website provides:
- Information for events and Installation news
- Cross linking opportunities for Social Networking
- Integrates with Navy Life App
The Installation Marketing Rep is the designated content admin for the Installation website. The Regional Web Administrator can assist in establishing credentials for you*. Your credentials will provide access to the Navy SSO/Web Central website admin.
*Dependent on NMCI access, including Cyber Awareness and OpSec training.
Content Admin duties include:
- Timely Event data entry
- Media asset management
- Program data maintenance
Best practices for web:
Text:
- Less is more!
- No "shouting text" aka: ALL CAPS.
- Brief and concise information.
Web Banners:
Web Banners and the Web Banner Carousel provide visual interest and calls to action.
- Supports 5-7 web banners.
- Est. 2-4 week usage cycle.
- Size is 1920 X 1080.
Event Entries:
- Minimum 2 weeks before event date.
- Brief and concise information
- Minimum 15-25 entries
Digital activities for web and social are effective when planned in the early part of your week.
Support is available for your NRSW Installation Website:
- Admin Support
- Updates and tasks
- Special Projects
- Training
- General Q&A
Requests for web support are made through the Service Now portal, via Regional Support Rep, or Regional Website Admin, depending on your need.
Training
Initial training will be provided by the Regional Website Admin. Brief, instructional videos are also available to help you get familiar with the Installation website admin. Visit our YouTube page!
Work Orders
All work order requests are facilitated through Quick Base. Training on the Quick Base system is available through the Marketing Department. Please contact your Installation Marketing Rep for any questions.
Visit the Quick Base website to initiate a work order!
The work order process for your campaign will prompt you for all needed information. Contact your Regional Marketing Specialist to help with developing your marketing campaigns. SOP reference for work orders is available upon request.
Keep in mind:
- First proof (under normal circumstances) is provided within 20-working business days!
- Utilize an Annual Marketing Plan to get started or to develop along with your Regional Marketing Specialist.
We look forward to working with you!
Other Services
Digital Signage
Promote your event through our network of digital display monitors and theater screens.
Event Photography
Photographic services are available upon request, based upon availability of Marketing staff. You may also check out digital camera equipment to record your events. Photographs will be archived digitally in the Marketing Office for future reference.
Email Marketing
Support for Email Marketing is available. Please inquire to your Marketing Rep/Staff for more details.
Terms and Conditions
Our Terms and Conditions can be found here and apply to our methods of data collection through email maketing campaigns and form input data.
